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LinkedIn Is Your Online Resume—and So Much More

In today’s job market, a strong LinkedIn profile is no longer optional, it’s essential. Think of it as your online master resume, networking hub, and personal brand platform all in one. While a resume is often seen only after you apply, your LinkedIn profile is visible around the clock to recruiters, hiring managers, and peers.

Why LinkedIn Matters 

LinkedIn is now one of the top platforms used by recruiters to source candidates. In fact, over 95% of recruiters use LinkedIn regularly, and job listings on the platform often receive applications within minutes of being posted. Having a compelling, complete, and strategic profile gives you a significant advantage, whether you’re actively applying or passively open to new opportunities.

 

A standout LinkedIn profile goes beyond copying and pasting your resume. It humanizes your story, demonstrates thought leadership, and highlights your value in a way that attracts the right kind of attention. When optimized properly, your profile can help you:

  • Show up higher in recruiter search results

  • Reinforce the impact of your resume and cover letter

  • Expand your professional network and open doors to referrals

  • Attract personalized outreach from employers

  • Build trust and credibility in your field

Screenshot of a well-optimized LinkedIn profile, Kyle Lutteroty, The Prime Resume Writer, The Philly Resume Writer featuring a professional headshot, keyword-rich headline, detailed “About” summary, and accomplishment-driven experience section, illustrating best practices for a strong LinkedIn presence.

Tips for Creating a Strong LinkedIn Profile

Before diving in, keep this in mind: your profile should be clear, authentic, and focused on the kind of roles you want next—not just a summary of your past.

 

Here’s how to do it right:

  • Complete every section (even “About,” “Licenses,” and “Volunteer Experience”)

  • Choose a professional, high-resolution photo

  • Create a custom URL to improve shareability and SEO

  • Use a keyword-rich headline that highlights your expertise, not just your job title

  • Write a compelling summary in the first person that tells your career story and goals

  • Highlight measurable results and value in your work experience

  • Add featured content (presentations, media, PDFs) if relevant

  • Ask for recommendations and endorsements from colleagues and managers

  • Engage with content in your field to stay visible and current

  • Avoid overused buzzwords like “motivated” or “dynamic”, focus on real skills and impact

A well-executed LinkedIn profile helps employers get a deeper sense of who you are, what you’ve accomplished, and how you can contribute. It complements your resume, expands your reach, and positions you as a top candidate in your industry.

 

I create customized LinkedIn profiles that are authentic, goal-driven, and built to help clients stand out in a competitive job market. From the headline to the recommendations section, every word is crafted with intention to reflect your strengths and open new doors.

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Professional Resume Writer - The Prime Resume Writer

kyle@theprimeresumewriter.com

Philadelphia, PA

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